How to get more traffic to your website?

 

10 Free Ways to Boost Traffic for Your Bangladeshi Business Consultancy Website

Md. Joynal Abdin
Founder & Chief Executive Officer, Trade & Investment Bangladesh (T&IB)
Executive Director, Online Training Academy (OTA)
Secretary General, Brazil Bangladesh Chamber of Commerce & Industry (BBCCI)

 

 

To grow a service-based business consultancy or digital marketing blog, you can use free strategies to attract both local (Bangladesh) and international visitors. This tutorial covers 5 local methods (focused on Bangladesh) and 5 global methods, each with clear “what”, “why”, and step-by-step guidance. Most recommendations use no-cost tools (e.g. Google My Business, Mailchimp, social networks) so you can implement them without spending money.

 

Local Traffic Methods (Bangladesh)

 

1. Optimize Local SEO & Google My Business

What it is: Local SEO means making your site rank high for location-specific searches. Google My Business (GMB) is a free tool where you list your business (name, address, phone) on Google Search and Maps.

 

Why it’s effective: Most Bangladeshis use Google to find nearby services. A properly configured GMB and local SEO help your site appear in “near me” results and local map packs. For example, a Dhaka business can rank for searches like “business consultant near me”[1][2]. Accurate listings and good local content build trust with Google and customers.

 

Steps to implement:
1. Claim your GMB profile: Visit business.google.com, sign in with your Gmail, and add your business.
2. Fill in complete details: Enter your exact name, address, phone (NAP), hours, and select relevant categories (e.g. “Business Consulting”). Use the same info on your website and social profiles to avoid confusion[2].
3. Add photos and services: Upload high-quality photos (your logo, office, team). Use GMB posts to highlight new blog posts or events.
4. Gather customer reviews: Ask happy local clients to leave positive reviews on your GMB and Facebook page[3]. Reply to all reviews to show you value feedback.
5. Optimize on-page for local keywords: Include city or neighborhood names in page titles and content (e.g. “Digital Marketing Consultant in Dhaka”)[2]. Create separate pages for different cities you serve.
6. Build local citations: List your business on free Bangladesh directories (Yellow Pages Bangladesh, Bikroy, etc.)[4]. These mentions of your name/address boost local ranking.
7. Monitor performance: Use Google Search Console and Analytics (free) to see which local keywords bring visitors, and tweak as needed.

 

2. Leverage Bangladeshi Social Media Channels

 

What it is: Use popular Bangladeshi social networks (Facebook, Instagram, YouTube, TikTok, LinkedIn) to share content and engage your audience.

 

Why it’s effective: Bangladesh has tens of millions of social media users. For example, in 2025 there are about 48.7 million social media users in Bangladesh[5]. Regularly posting on Facebook or Instagram helps your content reach local audiences. Engaging content (like infographics or short videos) can quickly spread through shares and comments. Social platforms also allow free posting to relevant local groups or pages, putting your business in front of potential clients.

 

Steps to implement:
1. Set up business pages: Create or claim a Facebook Page and LinkedIn Company page for your consultancy, and an Instagram profile. Ensure your profiles include a link to your website and consistent branding.
2. Post regularly: Share helpful content 2–3 times a week – for example, tips about Bangladeshi business trends, client success stories, or blog excerpts. Use images or short videos to catch attention. (You can use free tools like Canva to create visuals.)
3. Engage your audience: Respond to comments and messages quickly. Ask questions or use polls in posts to encourage interaction. Bangladeshi consumers love “behind the scenes” and local stories[6][7], so share relatable content.
4. Join local groups: Find relevant Facebook groups (e.g. Bangladeshi business, Dhaka entrepreneur groups) and share your blog posts or advice there (following group rules). This helps drive traffic and builds authority.
5. Use hashtags and tags: On Instagram and LinkedIn, use popular local hashtags (e.g. #BangladeshBusiness, #DhakaEntrepreneur) to increase visibility. Tag your city or local topics.
6. Leverage video: Upload short how-to videos or client testimonials on YouTube or Facebook. (Video content is growing fast in Bangladesh[8].) Even simple smartphone videos can attract viewers.
7. Monitor analytics: Use the insights/analytics built into each platform (free) to see which posts get the most reach and engagement, and refine your strategy accordingly.

3. Create Localized Content (Blog & Videos)

What it is: Publish useful content (articles, videos, infographics) tailored to Bangladeshi readers. For a consultancy blog, this could include guides like “Top Digital Marketing Trends in Dhaka” or “How to Register a Business in Bangladesh.”

 

Why it’s effective: Content marketing (blogs, videos) is a low-cost way to establish authority and attract traffic[9][10]. When you answer local questions, your site appears in search results for those topics. For example, a fitness center in Dhaka might write about “Top Fitness Trends in Dhaka” to attract health-conscious locals[11]. Well-optimized content also provides material to share on social media and can earn backlinks over time.

 

Steps to implement:
1. Research local topics: Use tools like Google Keyword Planner (free) or even Google’s search suggestions to find what Bangladeshi users are asking (e.g. “small business loans in Bangladesh”, “digital marketing training Dhaka”).
2. Write helpful blog posts: Address those topics in friendly, clear language. Incorporate local examples or data. Aim for at least 500–800 words per post with subheadings. If relevant, publish in Bengali as well as English to reach more locals.
3. Optimize for SEO: Include target keywords in your title, headings, and body text naturally. Add meta descriptions and alt text for images. For a local touch, mention Bangladesh or city names where relevant[12][11].
4. Publish consistently: Aim to add new content regularly (e.g. weekly or biweekly). Fresh content signals Google to index your site more often and keeps readers returning.
5. Embed visuals: Use free images or simple infographics (e.g. from Canva) to make posts engaging. Videos (even brief phone-shot clips) can be embedded in blog posts; video content is increasingly popular[13].
6. Share and promote: After publishing, share the content on your social media pages, in local forums, and via email. Tag local places or organizations mentioned. Encourage comments to increase engagement.
7. Update older posts: Periodically revisit older articles to add new information or keywords. This helps them rank better and drive more traffic over time.

 

4. Partner with Local Influencers and Communities

What it is: Collaborate with Bangladeshi influencers, bloggers, or local business groups who have an audience in your niche. For example, guest-post on a local industry blog, co-host a webinar with a Dhaka-based expert, or get featured on a popular Bangla YouTube channel.

 

Why it’s effective: Endorsements from trusted local figures boost your credibility. Influencers typically have built-in followers who may click through to your site[14]. In Bangladesh, where word-of-mouth and community ties are strong, a recommendation from a well-known local professional can drive significant traffic.

 

Steps to implement:
1. Identify relevant influencers: Look for Bangladeshi bloggers, consultants, YouTubers, or LinkedIn figures in business, finance, or tech. Check their follower counts and engagement.
2. Reach out: Send a friendly, personalized message proposing a collaboration (e.g. an expert interview, a guest article, or a co-hosted Facebook Live). Explain what value you offer to their audience (like unique insights).
3. Contribute valuable content: If guest-posting, write an article for their site linking back to your blog. If being interviewed or featured, share interesting case studies or tips. Ensure any shared link goes to a relevant page on your site.
4. Leverage professional networks: Join local entrepreneur or marketing groups (e.g. Bangladesh Brand Forum, local chambers) and participate actively. Often these communities have newsletters or events where you can present and include your website link.
5. Cross-promote: If an influencer shares your content, thank them and reciprocate by sharing their content too. Tag each other on social media.
6. Use LinkedIn strategically: Regularly post your blog links on LinkedIn with insights. Connect with Bangladeshi businesspeople and industry peers. LinkedIn is widely used in Bangladesh for B2B networking.
7. Track mentions: Set Google Alerts or use a tool like Social Mention (free) to see when your brand or key topics are mentioned online. Engage in those conversations to encourage visits.

 

5. List in Local Directories and Build Reviews

What it is: Ensure your business is listed on free local directories and encourage customer reviews/testimonials. Examples: Yellow Pages Bangladesh, Bikroy.com, or local Chamber directories. Also use Facebook Reviews and Google Reviews.

 

Why it’s effective: Directory listings and reviews increase your online visibility. Search engines trust consistent NAP (name/address/phone) info across multiple sites[4][15]. Good reviews (especially on Google and Facebook) also improve rankings and conversion rates. For instance, a positive Google review acts as a local endorsement and may tip a prospect to click your site.

 

Steps to implement:
1. Submit to directories: Add your business to free local listings like Yellow Pages Bangladesh, ShopUp, and industry-specific portals. Fill every detail field (including website URL) to improve your presence[4].
2. Optimize directory listings: Use keywords in your description (e.g. “SEO Consultant in Chittagong”) to help search relevance. Add a link to your site where allowed.
3. Encourage reviews: After completing projects, ask satisfied Bangladeshi clients to leave reviews on your Google Business Profile and Facebook page. Make it easy by sending the direct review link in an email.
4. Showcase testimonials: Collect written or video testimonials and display them on your website. Also share client success stories on social media (with permission). Social proof builds trust and attracts clicks[16].
5. Monitor and respond: Check these sites weekly. Thank reviewers publicly, and address any criticism politely. An active presence shows you care about customer feedback.
6. Leverage local partnerships: Partner with complementary local businesses (e.g. an accounting firm, a training center) for cross-promotion. You can mention each other’s services on your blogs or social posts, sending referral traffic both ways.
7. Use free review tools: Platforms like Google Analytics (free) can track how many visitors come via directory or review sites, so you can focus on the most effective ones.

Global Traffic Methods

6. Optimize Your Site for SEO (Worldwide)

What it is: General SEO means improving your website so it ranks higher on Google and other search engines globally. This involves keyword research, on-page optimization (titles, headers, alt text), and technical fixes.

 

Why it’s effective: SEO puts your site in front of people actively looking for services like yours[17]. When someone in any country searches for “business consultant Bangladesh” or “digital marketing tips”, good SEO helps your site appear on page 1. High ranking brings free, targeted visitors who are interested in your content or services. According to SEO research, 75% of users never scroll past the first page of search results[18], so ranking well is crucial.

 

Steps to implement:
1. Do keyword research: Use Google Keyword Planner or Ubersuggest (free versions) to find relevant global keywords (e.g. “business consulting services”, “digital marketing tips”). Include both broad and long-tail terms.
2. On-page optimization: For each page or blog post, insert your main keyword in the title tag, URL, and at least one heading (H1/H2). Write a clear meta description (up to 160 characters) including a keyword. Use alt text on images.
3. Improve site structure: Use logical headings (H1, H2) and keep URLs clean (e.g. yoursite.com/digital-marketing-tips). Make sure each page has a unique focus keyword.
4. Mobile optimization: Ensure your site is mobile-friendly (responsive design). Over half of web browsing is on mobile, and Google uses mobile-first indexing[19]. Test your site on Google’s Mobile-Friendly Test tool.
5. Boost page speed: A fast site retains visitors. Compress images, use browser caching, and remove unnecessary plugins. Google PageSpeed Insights (free) gives suggestions to improve load time[20].
6. Use Google Search Console: Verify your site in Search Console (free) to track search performance, see which queries bring traffic, and fix any crawl errors.
7. Build internal links: Link between your own blog posts where relevant. This helps users discover more content and helps Google understand your site.

 

7. Engage on Global Social Media Platforms

What it is: Use international social networks (LinkedIn, Facebook, Instagram, Twitter, YouTube, TikTok) to reach a worldwide audience and drive them to your site.

 

Why it’s effective: Globally, social media reaches billions of people. In fact, 93% of marketers use social media to increase visibility[21]. Posting helpful content on LinkedIn or Twitter can attract prospects abroad. For example, LinkedIn is ideal for B2B services (like consultancy) and Instagram/TikTok work well for visual, viral content[22]. Well-crafted social posts can funnel global users to your blog or contact page.

 

Steps to implement:
1. Create or optimize profiles: Have a professional LinkedIn Company page and personal profile with your consultancy info and blog link. Also maintain an active Twitter or Facebook page for international followers.
2. Share your content: Post links to new blog articles, infographics, or tips. Write engaging captions (e.g. a key insight from the article) to encourage clicks. Tag any global brands or people mentioned.
3. Use hashtags and tags: Research trending hashtags in your niche (#BusinessConsulting, #DigitalMarketing) and include a few in each post for discoverability. Tag any international organizations or influencers mentioned.
4. Join and post in groups: On LinkedIn and Facebook, join global industry groups (e.g. “Global Marketing Trends”, “Startup Professionals”). When appropriate, share your blog content there. Make sure to add value, not just self-promote.
5. Leverage multimedia: Create and share short videos (e.g. LinkedIn Live Q&A, Instagram Reels summarizing a blog post). Video content gets higher engagement and can attract a wider audience. YouTube tutorials (even short ones) can drive traffic when you link back to your site.
6. Network consistently: Follow relevant international pages and thought leaders. Comment thoughtfully on their posts this can attract their audience to you.
7. Track social referral traffic: Use Google Analytics to see how many visits come from each social platform. Double down on the ones that send the most visitors.

8. Produce High-Quality Content Marketing

What it is: Develop valuable global content (blogs, ebooks, videos) that addresses broader topics in business and marketing. Think “Top 10 Digital Marketing Strategies” or “How to Scale a Consultancy Internationally.”

 

Why it’s effective: Content marketing is one of the most cost-efficient ways to grow traffic. Studies show content marketing yields roughly 3 times as many leads as traditional marketing[23]. High-quality, informative content attracts visitors organically through search and social shares. In fact, companies that lead with content see 7.8× more site traffic than those that don’t[24]. Well-researched articles and guides also encourage backlinks, which further boost SEO.

 

Steps to implement:
1. Plan a content strategy: Identify global topics of interest (e.g. “AI in Digital Marketing”, “SEO Best Practices 2025”). Use tools like AnswerThePublic or Google Trends to find questions people ask.
2. Write or create consistently: Aim to publish regularly (e.g. 1–2 posts per week). Use a mix of formats: blog posts, downloadable guides (PDFs), videos or infographics. Diverse content appeals to different audiences.
3. Focus on depth and expertise: Longer, in-depth pieces (1000+ words) that thoroughly cover a topic tend to rank better in search. Include data, case studies, or original research if possible these attract attention and links.
4. Optimize and update: Apply SEO best practices (as in Method 6) to each piece. After publishing, promote the content on all channels. Revisit and refresh older content every few months to keep it relevant.
5. Guest content: Repurpose some content on platforms like Medium or LinkedIn Articles with a summary and a link back to your site. This exposes you to new audiences.
6. Leverage email and social: Every time you publish, send a newsletter (Method 10) and social media posts about it to drive traffic. Encourage readers to share the content.
7. Measure performance: Use Google Analytics to track pageviews and engagement (time on page, bounce rate). See which content topics perform best and focus more on those areas.

9. Guest Posting & Backlink Building

What it is: Write articles for other reputable blogs or websites in your industry, with a link back to your site. Also pursue opportunities to get listed in professional directories or news articles.

 

Why it’s effective: Guest posts build your authority and drive referral traffic. Each quality backlink acts like a vote to Google that your site is trustworthy. Pages that rank at the top of Google typically have 3.8× more backlinks than lower-ranking pages[25]. Strategic guest blogging puts your link in front of new audiences and improves your SEO. For example, writing for an international marketing blog sends its readers to your site through the embedded link, boosting your organic traffic[26].

 

Steps to implement:
1. Identify target sites: Look for international blogs and publications that serve your niche (e.g. marketing sites, business magazines, industry forums). Ensure they allow author bios or content submissions.
2. Pitch your idea: Contact the editor or site owner with a concise proposal: topic idea, why it’s a good fit for their readers, and links to your credentials or past work. Mention you’ll include a link to your relevant page.
3. Write high-value content: If accepted, craft the article to their guidelines and audience. Make it insightful, well-researched, and original. Typically, you can include a link back in the author bio or within content if allowed. Aim for at least one contextual link to your site.
4. Use resources like HARO: Sign up for HARO (Help a Reporter Out) to find journalists needing expert quotes. Responding can earn you mentions and links in news sites. This is free and effective for building authority.
5. Leverage partnerships: Exchange guest posts with non-competing businesses globally (e.g. a marketing firm in another country). You each write a piece for the other’s blog with mutual linking.
6. Monitor backlinks: Use Google Search Console or a free tool like Moz’s Link Explorer (limited free use) to see new backlinks. This helps you know which efforts are working.
7. Maintain quality: Focus on reputable sites. A few high-quality backlinks are better than many low-quality ones. Avoid spammy tactics only get links through genuine, valuable content[25].

 

10. Start an Email Newsletter

What it is: Build a free email list and send regular newsletters featuring your content, tips, and updates.

 

Why it’s effective: Email marketing is a powerful, free way to bring people back to your site. It yields an extremely high ROI – about $40 return for every $1 spent[27]. Newsletters remind subscribers of your services and encourage clicks. According to marketing experts, email consistently drives traffic and sales across industries[28]. For a small business on a budget, using a free Mailchimp or SendinBlue account lets you collect leads and send campaigns at no cost.

 

Steps to implement:
1. Choose a free email tool: Sign up for Mailchimp, SendinBlue, or MailerLite (all offer free tiers). These integrate easily with websites and have signup form builders.
2. Add signup forms: Place email subscription forms on your website (e.g. sidebar or a popup). Offer a lead magnet (like a free checklist or webinar) to encourage signups.
3. Craft valuable emails: Plan a monthly or biweekly newsletter. Each email should include links to your latest blog posts or services, plus one helpful tip or insight. Write clear subject lines to boost open rates.
4. Include clear CTAs: In every email, link back to your website this could be your homepage, a blog post, or a free resource. For example, add a “Read more” link under a blog summary. Studies show linking the headline image and text yields more clicks[29].
5. Personalize when possible: Use the subscriber’s name in emails and segment your list if needed (e.g. separate emails for local vs. international audience). Personalized emails get higher engagement.
6. Encourage shares: Add social sharing buttons in your emails so recipients can forward content easily. This can extend your reach organically.
7. Analyze results: Most email platforms provide free analytics (open rate, clicks). Check which emails drove the most traffic to your site and refine future content accordingly.

Sources: Expert marketing guides and studies highlight that local SEO, social media, content marketing, referrals, and email can dramatically increase free traffic[30][26][17][28][23]. All steps above use free tools (Google My Business, social platforms, Mailchimp, etc.) to help a Bangladeshi consultancy site reach both local and global audiences.

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[2] [3] [4] [11] [12] [15] Complete Guide to Local SEO in Bangladesh

https://www.techabyte.xyz/local-seo-in-bangladesh/

[10] [16] [28] [29] 10 FREE Marketing Activities That Increase Website Traffic

https://www.optimiseandgrow.co/free-marketing-tools-techniques-that-grow-website-traffic/

[17] [19] [20] [25] Increase Website Traffic: 22 Proven Strategies (2025)

https://www.bluehost.com/blog/how-to-increase-website-traffic/

[18] [21] [23] [24] 33 Content Marketing Statistics You Should Know in 2025

https://www.seo.com/blog/content-marketing-statistics/

[22] [26] Referral Traffic: How To Increase Website Traffic With Referrals (2025) – Shopify New Zealand

https://www.shopify.com/nz/blog/referral-traffic

[27] How Email Marketing Benefits Your Small Business (Guide)

https://verticalresponse.com/blog/email-marketing-helps-your-business/